
Patient Centricity in Clinical Trials
Tools to Connect and Engage
A patient-centric focus to clinical trials will improve patient recruitment and engagement, reduce expenses, and potentially bring your product to market more quickly.
About the Author
Melynda Geurts
Global Director, Patient Engagement
Melynda is a 22-year clinical research veteran with expertise that spans protocol planning, recruitment, retention, global regulations, and emerging markets. She is one of PharmaVoice magazine’s 100 Most Inspiring People in the Life Sciences and has written extensively for clinical trial trade publications.