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Engaging patients, sites and providers is required for trial success, and the written word is critical. Our ebook takes you through vital steps, which include creating in today’s team environment and writing with the translation process in mind.

About the Authors

VAUGHN X. ANTHONY

Vaughn is director of creative services, Imperial Clinical Research Services. He has provided artistic and strategic leadership to the patient engagement, in-house creative agency since 1995. He works intimately with clinical trial sponsors, vendors, and Imperial’s award-winning creative team to strategize and execute successful clinical trial marketing programs. Vaughn’s honors include induction into the PharmaVoice 100 Most Inspiring People in the Life-Sciences.

6 Essentials When Writing Content for Clinical Trials

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ERICA MANNING

WILLIAM MCEWEN

Erica is operations manager of design, translation, and study closure services at Imperial Clinical Research Services. She holds a JD from Michigan State University and is a licensed attorney in the state of Michigan. Erica joined Imperial in 2010 and during her tenure, she has overseen more than 2,500 graphic design and translation projects for global clinical research trials, primarily for patient recruitment and retention materials. She was involved in the development of Imperial’s translation services quality management system and ISO certifications as a translation services provider. Erica is also a conference speaker and has spoken
at numerous conferences including the Association of Translation Companies in the U.K. and the Drug Information Association’s (DIA) annual meeting in the U.S.

William is an Imperial Clinical Research Services medical writer based in Dallas, Texas. He is responsible for authoring print and digital clinical, marketing, and publicity documents including patient, physician, and site materials, as well as promotional pieces for Imperial. In addition to his heath care writing background, he has specialized in writing about aviation, entertainment, and the arts. He has a second life as a portrait photographer, and has exhibited his black and white portraits of people from all walks of life in galleries and museums throughout the U.S.