Patient Centricity

 In Clinical Trials

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A patient-centric focus will improve patient recruitment and engagement, reduce expenses, and potentially bring your product to market more quickly. Learn more about patient centricity, including how patient-centric tools are being applied in the clinical trial industry and what we can expect in the future.

About the Author

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Melynda Geurts
Global Director, Patient Engagement

Melynda is a 22-year clinical research veteran with expertise that spans protocol planning, recruitment, retention, global regulations, and emerging markets. She is one of PharmaVoice magazine’s 100 Most Inspiring People in the Life Sciences and has written extensively for clinical trial trade publications.

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